January 13th, 2025
By Angela Martinez, CIREC, Managing Director and Licensed Real Estate Salesperson
Commercial real estate can be one of the most profitable investments you’ll ever make—if you do it right. The truth is, many new investors walk into their first deal with big dreams and walk out with bigger regrets. I’ve seen it happen, and I’m here to make sure it doesn’t happen to you.
Here’s what most new investors get wrong—and how you can avoid making the $1 million mistake.
1. Chasing the Cheapest Deal Instead of the Smartest Deal
New investors often think the lowest price means the best deal. But in commercial real estate, value isn’t just about cost—it’s about location, visibility, traffic counts, and growth potential. A property that seems expensive upfront might generate far more income than a cheaper, poorly located property.
Tip: Always evaluate long-term revenue potential. I help my clients look beyond the price tag to assess future cash flow and ROI.
2. Ignoring Hidden Costs That Eat Profits
You’ve secured the property, but have you factored in renovations, maintenance, taxes, and vacancies? Many first-time investors overlook these costs, and their bottom line takes a hit.
Tip: Build out a detailed budget—then add a buffer for unexpected expenses.
3. Underestimating the Power of Location
A prime location doesn’t just attract tenants—it keeps them. Properties near growing business districts, highways, and key amenities tend to appreciate faster and stay occupied longer.
Tip: I focus on up-and-coming areas in Central New York that are positioned for growth.
4. Going It Alone Without an Expert
The most expensive mistake you can make? Thinking you can figure it all out yourself. Commercial real estate deals are complex, and one missed detail can cost you thousands—or more.
Tip: Working with a commercial real estate advisor saves time, money, and stress. I guide my clients through negotiations, zoning regulations, and lease agreements to protect their investment.
Ready to Invest Smarter?
If you’re thinking about making your first commercial real estate move, let’s make sure it’s a profitable one. Reach out today, and let’s talk about how to turn your investment into income—not a $1 million mistake.
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